Use artwork to identify or discuss the relevant subject, while keeping its ownership and the site’s actual relationship clear. A poster or screenshot should not be presented as proof that the website owns the programme or supplies every depicted service.
Give the image a real purpose
A poster can support a film discussion and a player screenshot can explain an interface. Place it near relevant text and describe what the image actually shows. Avoid keyword-heavy captions that turn the picture into a broad claim about access, quality or endorsement.
Check permission and provenance
Images found online are not automatically free to reuse. Keep the source and applicable permission or licence with the asset record. Where legal interpretation is needed, obtain appropriate guidance rather than assuming that crediting a name alone grants the right to use the image.
Keep screenshots honest
Use the correct app and version context where known, and redact private account information. Do not label a design concept as an actual customer dashboard or use one app’s screen to demonstrate another. A truthful caption makes the image more useful to both viewers and support staff.
