What does Continuity announcement mean?
A continuity announcement is a short piece of presentation connecting programmes, often introducing what is next or explaining a schedule change. It belongs to the channel’s surrounding output rather than the programme itself.
Why it matters
Announcements can be spoken over an ident, credits or a holding screen. They may explain that a programme has moved, warn about content or direct viewers to another service. An on-demand copy can omit them because it contains the programme without the original channel presentation. Their presence or absence is therefore not a reliable test of whether a film or episode is complete. If a live channel pauses between programmes, listen or read the on-screen message before treating a branded screen as a stalled player.
A practical example
After an event overruns, a continuity announcement might tell viewers that the following drama will begin later. A still image with that explanation is purposeful channel presentation, even though it contains no moving programme pictures.
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Related terminology: Context menu, Contrast ratio.
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