What does Material connection mean?
A material connection is a relationship or incentive that can matter when someone evaluates a recommendation. It may include payment, ownership or another relevant benefit.
Why it matters
The practical point is to make a recommendation understandable in context. A reader should not mistake provider-controlled promotion for an independent opinion. Do not invent a connection where none is known, but do not hide one that affects the presentation. Use the disclosure requirements applicable to the actual activity and seek appropriate guidance when the legal interpretation is consequential.
A practical example
For example, a website owner listing several related businesses can explain that the links are owner-supplied references. That is more transparent than presenting the same list as independent endorsements. The destinations still need their own accurate descriptions, and a relationship statement does not verify their catalogue, performance or rights.
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Related terminology: Match build-up, Maximum Transmission Unit.
For practical setup and troubleshooting, browse the journal or support guides.