What does Promotional artwork mean?
Promotional artwork is visual material used to identify or promote a programme, event, product or brand. It communicates a subject, but does not by itself prove access, ownership or endorsement.
Why it matters
Use an image near relevant content and describe what it actually shows. Keep source and usage information with the asset record. Avoid turning a poster into a claim that every edition, episode or platform account is included. A screenshot should also be labelled honestly: a design concept is not an actual customer panel, and one app’s interface should not demonstrate another app without explanation.
A practical example
For example, a sports guide can use relevant competition artwork to help readers recognise its subject. The surrounding copy should still distinguish the guide from an availability promise, while the website operator retains the applicable image-use information instead of assuming the familiar logo supplies permission.
Continue reading
Related terminology: Programme version, Proxy server.
For practical setup and troubleshooting, browse the journal or support guides.